Baggu
Baggu recognizes how much baggage people carry more than the people carrying it. In this campaign, Baggu redefines the idea of what a bag is by making the bold claim that all of their products are, well, bags. From the socks on your feet to the hat on your head, Baggu bears the weight you carry day-to-day. Literally.
Partner: Jack Waitley
*Click to enlarge
Print*
Print ads allow Baggu to dive deep into how diverse their range of products are while staying true to the idea that each individual one is still a bag.
Instagram*
The caption inspires people to be innovative in how they Baggu and the hashtag #whatsyourbaggu invites Instagram users to engage with the brand by commenting their favorite way to use their Baggu.
Billboard
People tote around all kinds of baggage at the airport, and these clever graphics remind them Baggu is the only bag to carry everything they’re traveling with.