Handsome Brook Farms
College students tend to favor cheaper prices over higher quality, and who can blame them? Actually, the Good Eggs Club can. While some generic items are just as good as their name-brand counterparts, eggs aren’t one of them. In this campaign, we have personified one of these handsome eggs to humorously judge and guilt college students in a way only a mother hen knows how. And like a mother hen, we know that even though everybody can be rotten sometimes, it’s never too late to join the Good Egg’s Club.
Partner: Erica Goldsworthy
*Click to enlarge
Egg Carton*
Customers will know our eggs are all they’re cracked up to be in this revamped carton, which is the perfect way to introduce the Good Egg’s Club.
Outdoor Billboard*
Good eggs cage their rage on the streets. This judgement pokes fun at those with a short fuse, and encourages them to chill out by joining the Good Eggs Club.
Print*
Our magazine tells customers why Handsome Brook Farms rules the roost with details like what makes a good egg, a rotten one, and an invitation to join the Good Eggs Club.
Pin
What kind of club would the Good Eggs Club be without custom pins included with select egg cartons to promote membership.
Instagram*
We took to Instagram to engage with our customers directly by asking them to confess their bad egg moments for a chance to be featured on our account and win a handsome prize. When we receive a message, we respond with custom stickers to continue the conversation.