Mr. Goodbar
Women need a sweet and salty combo when Aunt Flow comes to town each month. Mr. Goodbar breaks the stigma around periods by focusing on critical issues like period poverty while also using niche humor that women understand to convey just how well Mr. Goodbar satisfies hormonal cravings.
Partner: Bliss Stengle
*Click to enlarge
Outdoor Billboard
Large billboards make way for people to positively associate Mr. Goodbar as a candy in tune with the girlies and what they want.
Print*
Print ads will be placed in publications that women, in particular, subscribe to like Women’s Health, Cosmopolitan, and Better Homes & Gardens.
Poster
Corporate girlies will be craving a Mr. Goodbar as they pass these posters on the way to work at bus stations and subway stops.
Tampon Dispenser*
We are sharing the goodness with a coupon for one free Mr. Goodbar included in each pad or tampon purchased.
Instagram is the perfect place to raise awareness about social issues, like the 42% of women in the US who experienced period poverty in the last year. On March 8th, International Women’s Day, Hershey’s will donate 28% of every Mr. Goodbar purchased to the Period Movement to help provide menstrual products to women in need.
Instagram*
Followers will recognize Mr. Goodbar as “the mr. that understands.”