Mr. Goodbar
Because women need a mr. that understands when Aunt Flow Comes to town each month.
Sync up with mr. Goodbar.
Partner: Bliss Stengle
*Click to enlarge
Large billboards make way for people to positively associate Mr. Goodbar as a candy in tune with the girlies and what they want.
Print ads will be placed in publications that women, in particular, subscribe to like Women’s Health, Cosmopolitan, and Better Homes & Gardens.*
Corporate girlies will be craving a Mr. Goodbar as they pass these posters on the way to work at bus stations and subway stops.
We are sharing the goodness with a coupon for one free Mr. Goodbar included in each pad or tampon purchased.*
Instagram is the perfect place to raise awareness about social issues, like the 42% of women in the US who experienced period poverty in the last year. On March 8th, International Women’s Day, Hershey’s will donate 28% of every Mr. Goodbar purchased to the Period Movement to help provide menstrual products to women in need.
Followers will recognize Mr. Goodbar as “the mr. that understands.”*