Carhartt
Carhartt has become an established brand among a variety of lifestyles, and one factor that unites them all is that putting on Carhartt is synonymous with putting on toughness. For over a century, they have crafted practical and durable clothing for blue-collared workers, but that description does not fit every proud Carhartt wearer. That’s why in this campaign, Carhartt seeks to embrace the differences between their audiences by acknowledging that even if you can’t do traditionally tough tasks like drive a manual transmission or break a green colt, you can still feel the part.
Partner: Bliss Stengle
*Click to enlarge
Print*
In trendy Magazine’s such as Thrasher, GQ, and Variety, print ads like this empower readers to feel more confident in Carhartt.
Instagram*
These captions highlight contrast between the normalcy of average Instagram user’s lives and the tough tasks that Carhartt wearers can perform. Even if they can’t , social media ads still reinforce that Carhartt is for doers and achievers.
Outdoor Billboard
These ads, which will strategically placed along major roads and other high traffic areas, are a testament to Carhartt’s built-in toughness.
Transit Posters
Navigating the New York subway system is tough enough, but those who wear Carhartt can make the most difficult tasks look easy.
