WD-40

WD-40 is often considered to be a handyman’s tool. While it can be, there are over 2,000 uses for this all-purpose, must have cure all reaching far beyond a tool belt. Independent young women need WD-40 to solve modern problems like removing lipstick stains, detangling jewelry, and opening jars. And the best part is, WD-40 empowers them to do it by themselves, without men’s help.

Partner: Abby Arvin

*Click to enlarge

Outdoor Billboard

Some people think that opening a jars is a man’s job. They’re wrong.

Print*

Just because he put a ring on it doesn’t mean it needs to stay there. Magazines offer greater opportunity to mention more extensive uses of WD-40 and can emphasize the benefits of WD-40, including its ability to remove reminders of your ex.

Instagram*

WD-40 is for the girlies who have been personally victimized by unexpected lipstick stains, and platforms like Instagram are the perfect vehicle to reach our target, young women.

Posters*

Whether it be spraying away pests or detangling that necklace, we’ve got the commuting ladies covered without his unsolicited advice.

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